Hello! I am Gerardo.
I am a seasoned industrial designer with international experience. I have a passion for innovation and strategic user-centred design.
I believe that design has the power to transform people’s lives. I understand that a product can only make a true impact when it delivers a delightful experience to the users and aligns with the business vision.
I thrive on empathizing with users and envisioning use scenarios to conceive experience-oriented products, interfaces and services. I am at ease collaborating in multidisciplinary teams to tackle complex challenges. I am used to wearing many hats along the design process.
Design Approach
My approach to design is strategic. I inform my creative process with comprehensive research and early testing to allow for evidence-based decision-making. To me, product development should be inclusive, user-centred and business-oriented. In my experience, the best solutions come through collaboration and numerous iterations.
Expertise
Thanks to my varied learning and professional experiences throughout the years, I have acquired proficiency in the following design disciplines:
Strategic Research
Industrial Design
User-Centred Design
Human Factors
Experience
Since 2012 I have worked for a wide range of industries, from homeware to medical-grade devices and interfaces. During my professional and volunteering experiences in Mexico, Switzerland, Portugal & Canada, I have been fortunate to collaborate within several interdisciplinary and talented teams, including:
Clients
During my professional experience, I have worked with numerous industry partners including:
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